Social Sentiment Indices powered by X-Scores

Archives for Innovation & Enterprise

For ages, companies have invested money, time and effort in marketing campaigns. Marketing serves numerous different purposes. Besides the introduction and promotion of new products, the image of a brand is of major importance. Creating a positive sentiment about a brand is the motivation behind large marketing campaigns or corporate social responsibility plans. To evaluate… » read more

Posted by ssix

  Filtering out irrelevant data before sampling Pre-sampling filtering aims to discard the least relevant data elements. This filtering can be done by removing unwanted spam content appearing on social networks generated by spambots, an example would be to discard text data which doesn’t contain emoticons as social media robots rarely use them. An alternative… » read more

Posted by ssix