Social Sentiment Indices powered by X-Scores

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Policymakers are showing growing interest for real-time analysis of public opinion and Big Data. From finance to political campaigners, social media have become a primary source of information, especially when it comes to understanding public opinion trends.     However, the potential of social media still needs to be fully exploited. With the explosion of… » read more

Posted by ssix

For ages, companies have invested money, time and effort in marketing campaigns. Marketing serves numerous different purposes. Besides the introduction and promotion of new products, the image of a brand is of major importance. Creating a positive sentiment about a brand is the motivation behind large marketing campaigns or corporate social responsibility plans. To evaluate… » read more

Posted by ssix