SSIX - Social Sentiment Indices powered by X-Scores

Archives for Innovation & Enterprise

Twitter is one of the platforms identified as data source within the SSIX project. Let’s see the different techniques that can be used to retrieve this data and the difficulties that derive from them. SSIX decided to adopt Twitter as a primary source of information used to spot financial trends and to calculate the indices… » read more

Posted by ssix

Policymakers are showing growing interest for real-time analysis of public opinion and Big Data. From finance to political campaigners, social media have become a primary source of information, especially when it comes to understanding public opinion trends.     However, the potential of social media still needs to be fully exploited. With the explosion of… » read more

Posted by ssix

For ages, companies have invested money, time and effort in marketing campaigns. Marketing serves numerous different purposes. Besides the introduction and promotion of new products, the image of a brand is of major importance. Creating a positive sentiment about a brand is the motivation behind large marketing campaigns or corporate social responsibility plans. To evaluate… » read more

Posted by ssix

  Filtering out irrelevant data before sampling Pre-sampling filtering aims to discard the least relevant data elements. This filtering can be done by removing unwanted spam content appearing on social networks generated by spambots, an example would be to discard text data which doesn’t contain emoticons as social media robots rarely use them. An alternative… » read more

Posted by ssix